Every team, whether cycling, running, badminton or football, needs to have its own shirt, with a name, number and the sponsor's logo clearly visible. Producing these relatively small, customized lots cost-effectively requires sublimation technologies, and printing the entire garment rather than applying graphics information afterwards is more profitable. With traditional print, the desired neon colours are hard to achieve and small lot production is often not cost-effective.
The combination with the new inks opens up a new range of possibilities for textile printers, designers and garment manufacturers: "Fluorescent colours are in high demand in the fashion and sportswear markets," says Mike Horsten, General Manager Marketing EMEA at Mimaki Europe. "With these New Neon inks, designers and garment manufacturers will be able to extend the utility of digital printing solutions to the production of high quality running clothes and other applications that are personalized or have unique designs and stand out for safety or fashion purposes. These inks will finally and for the very first time allow producing these high quality specialty products on a larger scale."